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[April 27, 2006]

Sona Mobile Rolls Out BlackBerry Media Player Application

TMCnet Contributing Editor
Sona Mobile Holdings, Corp is launching a BlackBerry Media Player software application, designed to offer multimedia applications on the latest generation of RIM devices. The new application will offer near TV quality layback of synchronized video and audio files, and will bee showcased at the Wireless Enterprise Symposium May 16-18.

Sona Mobile provides secure mobile solutions for access to financial and enterprise information as well as gaming and entertainment applications. The company’s technology enables delivery of a rich client experience with top performance and security.
The Sona Wireless Development Platform architecture and 3D mobile methodology work across a wide range of mobile devices and operating systems. These include Research In Motion's BlackBerry and Microsoft (News - Alert) Corp's Windows Mobile lines.
"We are thrilled to be first to market with a media player for BlackBerry devices. For the very first time, BlackBerry users can receive either BerryCast (PodCasts wirelessly updated) or streaming video on their mobile devices," said John Bush, CEO and president of Sona Mobile. "And being able to announce CanWest MediaWorks as our first customer who will supply news content daily for a Sona Mobile BerryCast, lets RIM customers take advantage of a download-and-play method of delivering multimedia files to BlackBerry devices. We believe that this application will be well-received in the marketplace."

"We are very excited about being first to market with Sona," said Mario Alfano, senior vice president, marketing and strategy of CanWest MediaWork's Interactive Division. “Being able to provide our news and TV content to BlackBerry users opens up an important new market for CanWest MediaWorks, and the availability of relevant Canadian video content is very good news for BlackBerry users."


Laura Stotler writes about IP Communications and related topics for TMCnet. She has covered VoIP and related technologies for seven years, contributing to Internet Telephony magazine and TMCnet, and as a freelance writer. To see more articles, please visit: Laura Stotler’s columnist page.

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