October 21, 2005



[Bonus Link:] Nice wee quote from ThinkJose:

The Global Microbrand is so much more than being self-employed or even putting yourself on the web. It is all about finding the one thing that makes you dramatically different, that one story that you can tell better than any one else. The beauty is that we all have that power to do one thing really well and gather an audience that is looking to hear that story.

As the global audiences become more savvy on finding the one niche they are looking for, and the web 2.0 tools make it easier to find that one individual, the Global Microbrand will become more and more powerful.

Posted by hugh macleod at October 21, 2005 12:51 PM | TrackBack

Thanks Hugh. I am convinced this is way more important than most people think. I look forward to hearing what your crazy ideas are for the globalmicrobrand.com url.


Posted by: Jose at October 21, 2005 6:49 PM

heh heh. I like the tombstone cartoon.

Posted by: Stacey at October 26, 2005 12:59 AM