Last night I contemplated waking up earlier than usual, getting in the car and going down to the local Wal Mart (well, as local as can be when you live in the sticks) to get in line to buy a XBOX 360 console. After doing some rough calculations in my head last night, I realized that between travel and work, I'll hardly be home between now and the end of the year, so maybe right now isn't the best time for me to buy one anyhow. Oh, but I will be buying one, no worries there.

Still, Wal Mart is on my drive to work, and so I decided to grab my standard morning coffee from the little store at the bottom of the hill, drive into town, and do some people watching. After all, I realized, it's more the excitement and the weirdness of the hype around the event than the console itself. An XBOX 360 today is the same box and hardware as you can buy later. But the launch fans? That only happens once.

So I headed out for the big ol' St. Helens, Oregon Wal Mart. I listened to the radio on the way there, and heard stories of gamers in places like Manhattan, NY, where apparently people had been lined up forever (like lots of places around the country) and Bellevue, Washington, where Bill Gates went to the local Best Buy and picked up his own console. Somehow I don't think he needed to do that, but hey - it was cool. 

Honestly, I was more interested in watching the people when they opened the store than I was in buying a console on Day One. I'm more interested, too, in how much they'll be selling for on eBay later today, and about when the day will be that they start dropping them off the backs of trucks at stores in huge numbers. One friend says he thinks it will be on Thursday night. Another person I know tells me the store he pre-ordered from called and let him know his delivery would be delayed, and that they were not sure if he would get his before Christmas. People are lining up everywhere. Clearly, the demand is high and the supply (either artificially or in actuality) is short.

Anyhow, back to the local Wal Mart. I wasn't sure what to expect in the Big Town of St Helens. I pulled into the parking lot and saw a small crowd of about 15-20 shivering people huddled right next to the front door of the store. A couple of people were (smartly) waiting in their vehicles with the heat on. I pulled up and deduced that the Wal Mart store has probably handed out numbers to the first people to show up, but that's where things got more interesting. Every employee that came anywhere near the front door was the target of sly, mean-sounding questioning. "Are they coming to open the door? Hurry up, it's f***n' cold out here! What?!? No?!?!? G*d d*mnit!"

When it came time to open the door and head for the counter - and keep in mind, everyone had a number - the race walk through the door turned into a jog, and then quickly into a sprint for the back of the store, where ten boxes sat stacked neatly behind a counter. I followed (at a walking pace, of course) to observe. A couple of people commented on the foot race and we all laughed a little. Mostly the people (at least those who didn't have a number) noticed how strange the whole thing was. All this for a video game console? Hey, for some it's what life is all about, I guess.

So, I started to think about the gamer personality. Some of the people were needlessly quiet and cagey, not really letting on as to who had what number, and some were not even providing information about whether numbers were even given out. It was amusing, really. There was this competitive hype attitude. The need to be first, to sneak around that metaphoric corner on the battle map and shoot your opponent in the back of the head.

It's really kinda interesting.

Fist fights, secrecy, celebration, celebrity, short supply, bright green boxes, launch hype, auction hype and even more random hype. Some will be upset they can't get one, others will be upset they pre-ordered and the kid down the street was first, and others will be holed up in their rooms for the next five days with lots of Mountain Dew, Red Bull, Doritos and Little Betty Snack Cakes turning a whole new shade of pasty white with a day-glow green tint brought on by the magical glow of the XBOX 360, only to emerge into a world where the colors are not quite as bright, the definition is not quite as high, and the people with guns in their hands are the ones you want to avoid. Ahhh, the life...

Merry Christmas and all that. Earlier and more bizarre every year. 

But hey, dude, it's a sweet console.