Everyone and their brother has already written about Zune, Microsoft's planned new digital music player, service and whatever else comes of it (rumors and facts abound).

But have you seen the latest MS marketing virus? As in Zune viral marketing?

http://comingzune.com/

So, yeah... There ya go. Not sure the whole petting-rabbits thing is all that comfortable for me, but it's weird enough to get me to post this, so I guess it worked. Heh.

Oh, and if you are interested the background music is by Regina Spektor - visit her myspace if ya like.

Check out the Zune Insider blog (authored by - yes- a MS employee working on Zune):

"So what’s Zune? It’s Microsoft’s new, holistic approach to music and entertainment. And yes, this year, we’ll be releasing a device as part of the project. Under the Zune brand, we’re looking to build a community for connecting with folks, all to discover new music and entertainment."

The device (and service) better kick some serious butt - it will have to in order to beat the iPod, and let's face it... There's no goal worth Microsoft's time other than doing just that - in the long run. After all, iPods will eventually break (or get scratched into oblivion). What will you be buying when that happens?

Adding in WiFi to the portable device is cool, and so are some of the related ideas. One has to wonder about power consumption though - what will that look like? I especially like the "connected entertainment" ultimate goal - not just music, but video and other stuff, too.

This will truly be interesting to watch.