Thursday, 06 October 2005

RSS-UsersYahoo! and Ipsos Insight just published a study that shows there are more than six times as many unaware RSS users as there are people who know they're using it. These are some numbers that are worth thinking about.

In the report, "RSS - Crossing into the Mainstream," here's what we find out:

  • 12% of users are aware of RSS.
  • 4% of users have knowingly used RSS.
  • There's some interesting information hidden in the demographics of different RSS users (aware, unaware, podcast consumers, etc.).
  • One figure that stands WAY out: Of "unaware" RSS users, 72% get their RSS through My Yahoo! and 41% through My MSN.
  • "Aware" RSS users subscribe to an average of 6.6 feeds each. Ummmm, more proof that I'm an addict I guess???
  • and lots more...

It's clear that when you have an app that by its very nature makes it easy to consume RSS content, it no longer matters to the end user that RSS is the delivery vehicle. Many of the people benefiting from RSS don't even know what RSS is. All that matters to those kinds of people is the content. And believe it or not, we're not all uber-geeks.

So, it's a very good thing(TM) that IE7, Safari, Firefox and even the new versions of the operating systems we all use will support RSS natively (or already do). And with more browsers right around the corner, the line between app and content is getting blurrier all the time.

Read the full 12-page report here, or the one-page brief synopsis here (both links are PDF docs).



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