Saturday, 19 November 2005

Want to instantly turn off a blogger? Ask them to link to you without a compelling reason. Seriously. Unless it's a truly compelling and timely topic, never ask for a link. If you do, prepare to be ignored.

Robert Scoble wrote a short-but-right-on-target post today that I can totally relate to. And keep in mind, my blog is like 1/100th of what his is from an attention perspective, so the impact of blatant link begging on me is nothing even close to what it is for him, I'm certain.

Like Robert, I've also been getting a lot of emails and even a few phone calls recently from PR people, bloggers, marketers and other people who don't quite "get it" asking me to write about specific things on my blog. Some have even gone so far as to offer something in return as payment. At first I just laughed and tried to figure out why anyone would actually take the time to ask me to write, then I looked at my pageviews and did some fuzzy math in my head. Okay, so lots of people read the content on this site, that's cool. Not as nearly as many as the big guys, but a lot nonetheless. My AdSense income amazes me more than anyone. But my voice is mine, and it's not for sale.

I'm not saying I don't want to hear about cool stuff - send it on. What I am saying is if your request takes the form of "will you please link to this?" or "hey you should link to this" or "you should write about this for me," I'm really not interested. Of course, if you think something is really cool and it catches my eye, too (and you're not pulling a fast one or crying wolf), I'm going to be interested.

I've gone so far as to reply to one or two of the more truly blatant, entitlement-laden requests with words like "I don't take requests" or "Sorry, I don't do performance blogging." Most of them I just ignore and immediately file in the electronic circular file. It's not that I don't want to hear about good and cool stuff. I just don't want to be anyone's hired or begged PR publisher.

PR people often operate in the old-skool world (been there in a prior career), one where lazy print writers looking for something new to write about love to get calls from PR agencies with some pre-written copy that can be regurgitated or copied verbatim and published. Bloggers don't work that way. If you (hypothetically) send me a book to review, I will try to read it when my schedule allows and if it catches my interest. If I find it especially compelling I might write about it. If I don't like it, I'll most likely just let it go. If it's really, really bad, I might just write about that, too. But probably not - I prefer to emphasize the positive here. So, unlike the print world, there' some risk involved. One thing's for sure: There's no promise or guarantee I'll write anything. And if the request is to take a book or software or anything else in turn for a guaranteed review, don't ask. I'm not for hire. Some people have asked if they would have a chance to respond to anything negative before I write it. I tell them no, but that my blog has comments and if they have a blog (they should), they can always participate in the conversation. It's amazing how many people that puts a stop to. Heh.

I agree with Robert's suggestion. If you see something cool and want me to blog about it, send me a link and tell me what's got your interest and why. I don't care whether it's a link to your site and your comments or if it's pointing to the original info, or whatever.

Now, don't let me scare you away. I write about many things - stuff I care about. Some of it I discover by reading something someone else wrote or sent to me. If I happen to have the same level of interest as you when you show me something, I might take you up on the info. Conversely, if you specifically ask a blogger to link to you for selfish reasons, prepare to be ignored unless it's something very special and urgent.

I've written almost nothing all week until today, partly because I got tired of these calls and emails with blatant requests. It's not fun. It feels like work, and that's one thing this blog is not. Plus, I have been pretty busy recently with my job and life. We all need a break now and then.

Anyhow, Robert - you got that one right, man.



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Saturday, 19 November 2005 17:00:06 (Pacific Standard Time, UTC-08:00)
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Monday, 21 November 2005 00:32:10 (Pacific Standard Time, UTC-08:00)
also have my comment blog at http://podtech.wordpress.com

I agree fully - Concur

btw: nice blog
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