Sunday, 23 July 2006

ZuneEveryone and their brother has already written about Zune, Microsoft's planned new digital music player, service and whatever else comes of it (rumors and facts abound).

But have you seen the latest MS marketing virus? As in Zune viral marketing?

So, yeah... There ya go. Not sure the whole petting-rabbits thing is all that comfortable for me, but it's weird enough to get me to post this, so I guess it worked. Heh.

Oh, and if you are interested the background music is by Regina Spektor - visit her myspace if ya like.

Check out the Zune Insider blog (authored by - yes- a MS employee working on Zune):

"So what’s Zune? It’s Microsoft’s new, holistic approach to music and entertainment. And yes, this year, we’ll be releasing a device as part of the project. Under the Zune brand, we’re looking to build a community for connecting with folks, all to discover new music and entertainment."

The device (and service) better kick some serious butt - it will have to in order to beat the iPod, and let's face it... There's no goal worth Microsoft's time other than doing just that - in the long run. After all, iPods will eventually break (or get scratched into oblivion). What will you be buying when that happens?

Adding in WiFi to the portable device is cool, and so are some of the related ideas. One has to wonder about power consumption though - what will that look like? I especially like the "connected entertainment" ultimate goal - not just music, but video and other stuff, too.

This will truly be interesting to watch.

Add/Read: Comments [4]
Random Stuff | Tech
Monday, 24 July 2006 06:57:51 (Pacific Standard Time, UTC-08:00)
I can just visualize the marketing meeting for this...

"We need something that's going to get people interested in our new music services. Any suggestions?"

"I don't know... maybe we could make a really rough Flash animation of people petting and hugging rabbits?"


Thursday, 27 July 2006 01:54:17 (Pacific Standard Time, UTC-08:00)
Google is redirecting search engine results for zune to ipod section of apple website, according to
Monday, 31 July 2006 18:22:59 (Pacific Standard Time, UTC-08:00)
Microsoft should be able to use the xbox 360 as leverage to get the zune going. They went up against Sony on thier own turf, now it's apple's turn.
Wednesday, 01 November 2006 03:54:51 (Pacific Standard Time, UTC-08:00)
I agree with you one the power consumption thing. But as per the battery life is upto 13 hrs of play time with Wi-Fi on. I guess thats pretty impressive even tough the test was conducted under normal circumstances.
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