The other day my co-worker Matt (a truly-all-around-good-guy who will almost certainly laugh (I sure hope) and turn bright red (like I certainly would) when he reads this) wrote on his blog that he was...

"...curious where I would rank if you searched for "bit-shift". So I loaded up my favorite web browser, pointed it towards google and off I went. Was I on the first page...Nope. Page two you say? Notta. When I loaded up page three I was beginning to get depressed. But Wait! There at the bottom of the page, second to the last link was Bit-Shit.Net. Woohoo! At least I beat out a link to an Intel article on 64 bit-shifting, HA! Take that Intel."

Heh. The emphasis in the above quote is mine. You see, the funny thing is that Matt made a similar slip (typo? psychological? Hmmm...) a couple weeks ago in a blog post, which I dutifully pointed out (in person), and which he promptly changed before I could do a screen-grab and post it here for all to see. I'm not sure why he has a recurring problem typing "shift," but I am sure it's pretty darn funny from a reader's perspective. No spell checker maybe? Or is that word allowed in the spelling dictionary? Heh... All in good fun here, Matt. I don't think he'd ever purposely type that word. Must be a deep subconscious thing.

Anyhow, hopefully some post linkage here will help drive a little search-engine-bot attention to Matt's site, where (by the way) he's writing about interesting thoughts of his and whatnot. I've subscribed to his feed and added him to the blogroll over there on the side of this page somewhere. Google indexing and ranking is driven by many things, especially inbound links. So, check out his blog. I like his writing style - some of my favorite weblogs are the ones that follow whatever happens to be on the author's mind at the time. Now all we have to do is get Matt to stop thinking about sh... Oh, never mind. Hah! (Just kiddin' ya there Matthew ).

So - What can we learn from this? Simple, really: Accidentally type about poop, someone notices, and hopefully it generates a little more traffic to your site. And it just goes to show, at it's core the universe really is awfully entropic.

Or maybe the lesson is something more like "type sh*t once, shame on you. type sh*t twice, shame on... well... you."

Thanks for the fun fodder there, bud.