A Best Buy automated telephone system just called me about the HD DVD player purchase I made in their store late last year, to let me know they're sending a $50 gift card. The communication from Best Buy after the (unfortunate) death of HD-DVD has been great - That's one email and one phone call from them.



It's already been widely discussed that Best Buy is doing this, but I wanted to point our the smart business sense that someone there seems to have. It's good to see a store, one which I rather enjoy doing business with from time to time, recognizing the opportunity before them: A chance to both do the right thing and further their sales and relationships with customers that fall into the oft-neglected early-adopter category. Those are exactly the word-of-mouth people you want feeling good about your store, especially in the world of electronics and other products that Best Buy sells.